- It improves your ranking in search results: Although it may sound backwards, adding links to your social channels from your website actually helps increase the chance that users will find your website when they search on Google, Bing, Yahoo! and other engines. Google even states this directly in their support section of why and how to connect to Google+: “Linking your Google+ Page and your website is useful because… it provides Google with information that we can use to help determine the relevancy of your site to a user query on Google Search.”
- Link building: Why would you want to actually link AWAY from your site? You work very hard to get visitors to your site, so why would you ever want to suggest they link away? The simple answer is that you also need to build search relevance for your business on the different social media channels. Building quality links for your social networks helps those display more prominently in search results, which assists your overall business presence and rankings online. Carefully maintained social channels add content and relevance, and those enhance your web presence.
- Social media and your website should work seamlessly together to promote your online brand. Cross-promoting social accounts can extend the reach of content and branding, and each social network has a unique audience and should be treated differently. For network-specific optimization tips contact us - we can discuss your individual and corporate needs.
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